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We need a shift toward encouraging industries to use land for food production. Less than 10% of the food consumed on Kauai is grown on the island. This is a shocking statistic to many. To change this we need both an industry shift to encourage and reward the use of land to grow food, and a shift in perspective among individuals and families to value the labor associated with agricultural production. We propose to rectify a disjointed effort to define achievable goals with substantive outcomes from planting to harvesting to industry based retail and consumption.